How TWITTER can make you a better writer

By now you’ve most likely joined Twitter(and if you haven’t, you need to, pronto!).

Twitter is not only a great place for businesses and, but it’s also a great place to spruce up your writing skills.

Yes. You read that correct.

Twitter can make you a better writer. Here’s how.

Twitter forces you to be concise

If you’ve ever used Twitter, you know that you have 140 characters to say whatever you want to say. Now keep in mind, I didn’t say 140 words—or even 140 letters—I said 140 characters.

That’s not a lot of room. Letters, numbers, symbols, punctuation and spaces all count as characters on Twitter.

What all of this means is, you have to be concise. You have to know exactly what you want to say, and say it in as few words as possible.

Many writers, however, are “wordy” and often have long, drawn out descriptions and sentences, so it can be pretty difficult to create a message that’s only 140 characters.

Here’s where Twitter comes in again.

Twitter forces you to exercise your vocabulary

Since you only have 140 characters to get your message across, you’re forced to dust off your dictionary and thesaurus and find new words to use—Words that are shorter, words that are more descriptive, and words that get the job done in 140 characters or less.

Crafting a message for Twitter requires you to “pump up” your verbs (replacing adverbs and adjectives with them), and discover a better, clearer and more concise way to say what you want to say.

Now most people won’t hit 140 characters right away. No, they’ll end up with 160 or 148 characters to start out with (Twitter tells you how many characters you need to remove to make your message fit).

This is the final way that Twitter makes you a better writer.

Twitter forces you to improve your editing skills

Every writer needs to be able to edit their work. And by using Twitter, you can really hone your editing skills and make them top-notch.

It’s almost like playing a game; trying to write a 140-character message and still get your point across in a way that inspires your followers to take action, to click on your link or to “retweet” your post.

I like to think of it as a brainteaser, forcing me to think hard and dig deep down into my vocabulary to find a way to shorten my message.

Yet another reason you should be using Twitter. Not that you needed one.

Source: Copyblogger.com

Social Networking attracts 3/4 of European internet users

Of the 282.7 million European internet users aged 15 and older who went online via a home or work computer in December 2008, 211 million (or 74.6%) visited a social networking site, according to the results of a study by comScore on social networking site usage in Europe, with a particular focus on France.

Source: New Media Trend Watch

3 Things To Make You Look Smarter This Month

1. In February, Twitter.com became one of the 100 most visited websites in the UK for the first time. It ranked 91st within All Categories.

2. Micro-bloggers are just as likely to consume other media as the average internet user, but more likely to read or view it through a mobile format.

3. The average age of a Twitter user is 31. That compares to an average age of 27 for MySpace users and 26 for Facebook users.

http://www.newmediatrendwatch.com/

PR for small to medium businesses

PR or public relations is all about enhancing your reputation. PR aims to earn understanding and support, and influence opinion and behaviour. It can be particularly effective at local and regional levels and therefore, especially useful to people in small business. Small businesses can exploit opportunities and forums beyond the usual advertising and networking options and can learn to be their own best promoters. Featuring in an article in the local press, television or radio station is an extremely powerful marketing tool, because editorial coverage increases your credibility and helps potential customers get to know you. However, good PR requires some research, thought and planning.Which media should you approach?Your list of publicity prospects should include the local daily newspapers, weeklies, the local business journal, trade journals, the free tabloids, and the neighbourhood and university papers. The media, particularly at local and regional levels, are on the lookout for a new story, a different angle and a fresh approach. Find lists of possible publications to target by using directories such as BRAD, Willings Press Guide, or Hollis UK Press and Public Relations Annual.What’s your story?Reasons to mail out a press release to an appropriate reporter or features editor could be when your business gets an important new order, contributes or takes part in a local event or charity, launches a new product, wins a community award or comes up with a solution to a community problem. Look through the paper or magazine and see who writes what and phone the publications switchboard if you want to find out the names of the news or features editor. Think of a fresh angle or human-interest link. You may not always get coverage but you will have nothing to lose by cultivating these relationships. You could also create your own publicity by commissioning a survey on a topical issue and sending the results to the press, give your expert advice and volunteer quotes or send letters to the letters page using your business address.Press releasesYou could mail out or email press releases on the same story to a number of outlets. But you’ll need to tailor each release to the audience.

There are some golden rules when it comes to press releases:

Print press releases on company letterhead. If this is not feasible, adding the company logo is essential. The company’s name, web address, location address and phone number should be printed clearly at the top of the page. PRESS RELEASE should be spelled out in caps and centred in bold. The press release contact person’s name should be underneath the wording and all contact numbers printed clearly underneath. If the press release is for IMMEDIATE RELEASE, say so, on the left margin directly above the title, in capitals.

The Headline or title.

This should be centred, in bold and be short and snappy, so that it hopefully grabs the attention of the journalist and impresses them enough to read on.

The body of the press release.

The first paragraph of the press release should contain in brief detail what the press release is about. The second paragraph explains, in detail: who cares; why you should care; where one can find it; when it will happen. Also, included in the second ‘informative’ paragraph is generally a quote that gives the release a personal touch. Press releases and news stories need a ‘human interest’ or a clear ‘hook’ to make journalists want to write or broadcast a feature or news story about your company. The third, and generally final, paragraph is a summary of the release and further information on your company with your contact information clearly spelled out.

Press releases should be followed up by emails and/or phone calls, offers of images, an invitation to your event or product launch, samples of products, further information and alternative angles.Non-media PRYou can also raise your profile in your community or in your business sector by giving talks to local schools and colleges, becoming a figurehead in a local organisation, sponsoring events such as a school fete or exhibition, donating to raffles or a promises auction, sponsoring a local sports team, helping with or donating products/services to charity, and teaming up with suppliers or customers to work on attracting joint publicity.